Questions people usually ask.

What exactly is a "Bitch Slap of Truth"?+
It's your one irreducible market argument — the contrarian, perspective-shifting thing only you can say that makes your ideal client stop and say "that's exactly my problem." Think "Let Them" by Mel Robbins, "Start With Why" by Simon Sinek, "The Body Keeps The Score." Those are BSOTs. 2–7 words that change how someone sees their world — and immediately signals who the right audience is.
Is this just LinkedIn stuff?+
No. LinkedIn is one place your BSOT lives — but the message itself drives your talk, your book, your podcast appearances, your sales conversations, your outreach. LinkedIn just happens to be where most of my clients see the fastest, most measurable results because it's where their buyers do their due diligence.
Do I have to want to be a public speaker for this to work for me?+
Not at all. Building your keynote talk structure is the discipline that forces you to develop your complete market argument — even if you never stand in front of an audience. The same structure shapes your LinkedIn content, your outreach messaging, and every sales conversation you have. You don't have to want to speak. You have to want to be clear.
What's the difference between the free audit and BSOT Labs?+
The free audit is 30 minutes where I tell you what your BSOT should be. You leave with a clear direction. BSOT Labs is 10 weeks where you actually build the whole thing — the hook, the talk, the LinkedIn profile, the outreach strategy — with my direct feedback and a small group of peers doing the same work alongside you.
How is BSOT Labs different from your private coaching?+
Private coaching is $15–$35k and involves significantly more 1 to 1 access with me. BSOT Labs covers the same core deliverables in a group format with hot seats — you still get direct feedback from me on your work, just in a shared setting. At $3,500 it's a fraction of the private rate, and you get the added benefit of peer accountability and learning from a small group of people at your level.
I've known Ellen for years. Why haven't I heard about this before?+
Fair question. I've been heads-down doing this work for clients for two decades and genuinely terrible at talking about it publicly. That's changing. Welcome to the beginning of that change — and thank you for being here for it.