September 22nd · 10 Spots · Last 2026 Cohort
Challenge The Narrative
Disrupt Your Industry
Rise to the Top
Ten weeks to build the message that changes that — for good.
Claim Your SpotStarts September 22nd · 10 spots · Last 2026 Cohort
From Ellen
You're good at what you do.
That's not the problem.
The problem is that the market can't tell. Not because you're hiding — because you haven't said the one thing that makes the right client stop and say "that's me."
I've worked with 800+ consultants, coaches, and experts over two decades. The pattern is always the same. Smart, accomplished, credible people — and their market argument is a fog. Good enough to get some business. Not sharp enough to claim a category.
The Bitch Slap of Truth is the 2–7 word market argument that cuts through. The one that makes your Most Lucrative Client recognize themselves and reach out. The one that ends the "why would they pick me over someone else" spiral.
I've never taught this in a group format. BSOT Labs is the first. If you've been in my world — through the Dames, through a hook session, through anything — you already know what this methodology does. This is where you build yours.
— Ellen Melko Moore
The Deliverables
What you have
on graduation day.
Not a draft. Not a concept. Finished work.
The specific person you're actually talking to. Not a demographic. A real human being with real MOTNA — Middle of the Night Angst. Most experts haven't actually nailed this. You will.
2–7 words that turn heads in your market. Punchy, perspective-shifting, and yours. The thing that makes the right client say "that's exactly my problem" before you've said anything else.
A 20-minute argument that positions you as the only option. Whether you're speaking on stages or not, building this talk forces the clarity every expert needs and can't fake.
Your profile rebuilt to deliver your BSOT the moment someone lands on it. Your outreach approach to connect with the right rooms as a speaker, trainer, or expert worth knowing.
The Format
How BSOT Labs
actually runs.
- One live group session per week on Zoom or Meet — all sessions recorded.
- First 30–35 minutes: Ellen teaches that week's framework. What it is, why it matters, exactly how to use it.
- Remaining 55–60 minutes: live workshopping and hot seats. Your actual work gets looked at — not just discussed.
- Every participant gets 2–3 dedicated hot seat sessions with Ellen's direct feedback on their talk.
- Private cohort community for peer feedback and accountability — active 30 days post-cohort.
- Peer feedback pods with a structured rubric so you learn to evaluate talks and give quality input.
- Full BSOT module library included — every framework, template, and checklist from the program.
- Speaker sheet + LinkedIn amplification strategy + Right Rooms outreach plan at close.
Fit
Who this is for.
And who it isn't.
This is you
- ◆You know your field. Real results. Track record that matters.
- ◆When someone asks what you do, something gets lost in translation — and you know it.
- ◆You're tired of being the best-kept secret in your market.
- ◆You want to show up somewhere with something finished — not another draft.
- ◆You can commit 3–5 hours per week for 10 weeks.
- ◆You're doing $100K+ and building toward more.
Not for you
- —Still figuring out your business from scratch.
- —Want a passive strategy handed to you without doing the thinking.
- —Not ready to be challenged on what you believe about your work.
- —Looking for a generic framework handed to you and called done.
- —Can't commit to showing up for the full 10 weeks.
What Clients Say
They came in with fog.
They left with a category.
Working with Ellen has led to a 50% increase in revenue and a steady incoming flow of my perfect, qualified clients. I feel much more confident in how I use LinkedIn to build my business.
Rusty Gaillard
Speaker | Transformational Coach, Silicon Valley Dreambuilders
Ellen completely changed my mindset and in the process she helped us multiply our revenue 6x! She helps you get to the heart of the matters at hand and then figure out a plan for growth.
Michael Mahony
Founder, Your Virtual CTO
Ellen is a top notch LinkedIn and branding professional, always helping her clients find the most prosperous niche and then helping them connect with that niche on a very deep level. She's got that true talent for finding the messages that connect.
Meghann Conter
Founder, The Dames
Investment
Special early bird pricing: $4,500 if paid by August 22nd
Both offers available with a 2-payment option, 30 days apart.
Last Call 2026 Cohort Pricing.
This is the last shot at this rate before 2027.
Future cohorts will be priced higher. This is the one where you get Ellen at the ground floor.
◆ Early Bird — pay by August 22nd
BSOT Labs — Early Bird, Full Pay
Paid in full — by August 22nd
- → 10 live 90-min sessions with Ellen
- → 2–3 dedicated hot seat sessions
- → Private cohort community (30-day post)
- → Full BSOT module library + templates
- → Peer feedback pods + rubric
- → Speaker sheet + LinkedIn strategy + Right Rooms plan
- → All session recordings
Starts September 22nd · 10 spots total · Payment via PayPal
BSOT Labs — Early Bird, 2 Payments
2 payments of $2,350, 30 days apart ($4,700 total)
- → Same full program access as full pay
- → First payment by August 22nd locks early bird rate
- → Second payment 30 days later
Starts September 22nd · 10 spots total · Payment via PayPal
◆ Regular Price — after August 22nd
BSOT Labs — Regular, Full Pay
Paid in full — after August 22nd
- → 10 live 90-min sessions with Ellen
- → 2–3 dedicated hot seat sessions
- → Private cohort community (30-day post)
- → Full BSOT module library + templates
- → Peer feedback pods + rubric
- → Speaker sheet + LinkedIn strategy + Right Rooms plan
- → All session recordings
Starts September 22nd · 10 spots total · Payment via PayPal
BSOT Labs — Regular, 2 Payments
2 payments of $2,700, 30 days apart ($5,400 total)
- → Same full program access as full pay
- → First payment due at enrollment
- → Second payment 30 days later
Starts September 22nd · 10 spots total · Payment via PayPal
The Coach
Ellen Melko Moore
Founder, The Bitch Slap of Truth · Forbes Top LinkedIn Thought Leader
Ellen has spent two decades helping 800+ consultants, coaches, and experts find the one irreducible market argument only they can make — and build their speaking, LinkedIn, and outreach presence around it.
She is not a marketing coach. She is not a LinkedIn trainer. She's the person who sits across from you, listens to you talk about your work, and says the thing you already know but haven't been willing to say out loud. Then she helps you build a business around it.
BSOT Labs is the first time she's doing this in a group format. There will be more cohorts. This is the one where she's building it with you.
Questions
The ones you're
already thinking.
How much longer are you going to be the best-kept secret in your market?
Ten weeks. Finished work. No more fog.
Claim Your Spot© 2026 The BSOT · thebitchslapoftruth.com
Questions? ellen@thebitchslapoftruth.com