The Bitch Slap of Truth
Every Top Expert Has a BSOT. Where’s Yours?
Your BSOT
Direct work with Ellen to create, test, and present your BSOT message in a concrete form you can use immediately
The BSOT Book
Coming in 2026:
The Bitch Slap of Truth: Getting and Keeping Attention During the AI Apocalypse.
Join our Book Team “Slap Squad”
Choose Your People:
clarify, claim, and empower your Most Lucrative Clients and Most Important Audience.
Identify Their Current Belief:
What are your most delightful, most inspiring people hearing from everyone else right now – including your colleagues and competitors?
Challenge The Narrative:
What’s the current narrative in your world or marketplace? What old beliefs or outdated ideas can we challenge with our BSOT?
Make it a Banger of 2-5 Words: maybe
Your BSOT needs to have PUNCH. It must create strong emotion, be easily repeatable, and provide something we can “do by dinnertime.”
What is a Bitch Slap of Truth? (or BSOT)
Think about the experts whose names you know: Brené Brown, Sheryl Sandberg, Mel Robbins, Tim Ferris, Simon Sinek, and Dan Sullivan.
Every single one of these thought leaders is sharing a single, powerful, contrarian idea in just 2 to 5 words. It’s a core message that challenges a dominant narrative in our culture:
Lean In; Let Them; The 4 Hour Workweek; Start With Why; 10X is Easier Than 2X.
Your BSOT Unleashes
The Full Power of You
Let’s find your BSOT message and get you up where you belong. You become “the obvious choice” when it comes to your most important audience, prospects, or colleagues. Your BSOT serves as the powerful center of your brand: your speaking, your marketing, your media, and everything else you need for your business or career.
The Bitch Slap of Truth (BSOT) isn’t a messaging tool. It’s THE messaging machine that disrupts conventional thinking by presenting a sharp, unapologetic reframing of your audience’s current beliefs.
How Do We Create Your BSOT?
You’ll be working directly with me to create a BSOT that creates an emotional, biological, and viral response in your most important audiences. You – and your team – will have full access to all of our recorded sessions and the library of Supertight BSOT curriculum that isn’t available to the public. Most importantly, at the end of our work, we’ll have produced a real, tangible product that you can use immediately, either creating your BSOT Message Talk (such as a Keynote or TED Talk) or a BSOT LInkedIn Strategy. Or both. Either way, these are the fundamental BSOT steps:
1. Clarify and Claim Your Most Lucrative Client
Using our tested “MLC” math – we’ll transform the most common psychological barrier to a Supertight Niche. We’ll “niche up” instead of down, aiming straight for the heart of the people who will love you – and pay you – the most for your mastery.
2. Competition Study and Unique Value PropositionVestibulum ac diam sit amet quam vehicula sed
A BSOT is more than a slogan, or a hook. It has to be THE “challenge to a dominant narrative” that underlines your life’s work thus far, AND it has to grab attention in the marketplace. Generally in about 2-7 words. But you’re in luck – this is my own creepy superpower, and I love getting to share it
3. Make Your BSOT a Banger
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4. Put It in Writing – And On Stage – And On Blast
You will be hard pressed to find someone else to help you create a core BSOT message that functions as a Talk, and/or as a LInkedIn Strategy, and sets you up for your future projects on the World Class Thought Leader Level. Whether you’re aiming for Davos, Awesomeness Fest, Fortune 100 Conferences, or 10Xing your revenue, you’ll be ready.
5. A Customized Plan for Where & How to Share
It doesn’t matter how brilliant your brand, business, and BSOT is if nobody sees it. We’ll create a customized plan involving both new media opportunities and old fashioned networking to get you into your “Top 3 Rooms” – the rooms where it happens! Target rich, referral rich ecologies where you’ll make real friendships.
No BSOT During the AI Era?
Ouch. That’s Gonna Hurt.
Let’s Work Together Instead
About Me
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Testimonials
“Working with Ellen has led to a 50% increase in revenue and a steady incoming flow of my perfect, qualified clients. I feel much more confident in how I use LinkedIn to build my business, which has spilled into my other marketing efforts as well. Ellen brings insight, spark, and wisdom to every interaction. She’s a huge asset to my business.”
Ellen is a top notch LinkedIn and branding professional, always helping her clients find the most prosperous niche and then helping them to connect with that niche on a very deep level. She’s got that true talent for finding the messages that connect, but also changes our mindset about LInkedIn – going beyond numbers and algorithms and repeated rote action, to helping us find the soul value of what we want to provide for “our people.” Ellen is an asset to savvy spiritual unicorns like me all around the US, but there’s nothing “woo-woo” about the actual results.
Ellen completely changed my mindset and in the process she helped us multiply our revenue 6x! She will quickly have you understanding how to use your own personality and smarts to increase your revenue, profits, and build a tight brand on LinkedIn. She doesn’t simply lecture to you, she helps you get to the heart of the matters at hand and then helps you figure out a plan for growth. If you get the chance to work with her consider yourself blessed.