THE BITCH SLAP OF TRUTH MESSAGE PROGRAMS
Your Signature BSOT Talk. . . or Your Strategic BSOT LInkedInThe Better Your Bitch Slap, The Higher You Rise.
The DISCOVERY
Identify Your “Most Lucrative Client” and clarify the unique “challenge to the dominant narrative” in your marketplace or. industry that only you can provide
THE “BSOT” TALK:
Create the outline for your BSOT, using our specific methodology that flips a script for your most important audiences. Bonus round: you can use this same structure for your future book, channel, or workshops.
THE ASSETS
Build your slideshow, speaker/podcast guest sheets, and outreach material so you’re fully locked and loaded, ready to be booked.
THE STRATEGY
Overhaul your LinkedIn profile to deliver your BSOT message, and then create a strategic plan to get your message in front of the right audiences, the right referral partners, in your “Top 3 right rooms.”
Why 99% of Brand Messages from Experts Are No Longer Working
Your clients are hearing the same old story from your top competitors, colleagues, and endless AI content. It’s time to challenge that narrative and disrupt the marketplace. We will identify exactly what your prospects already believe – and exactly how this outdated belief is hurting them. We’ll discover a hidden ‘Bitch Slap of Truth’ message that challenges the status quo and positions you as the “one and only” logical choice.
How You Become a Top 1% Trusted Expert in Your Industry
Clarify your “Most Lucrative Client” (ATP, ETP, FFY).
All Hail The Attention Economy:
Accept the reality of today’s deeply over-saturated, overwhelmed marketplace. Your colleagues, your competitors, and the latest AI are all targeting the same valuable audience members. This will not be getting better.
You’re not doing something “wrong.”
You’re not actually being ignored and rejected by people. You’re being thwarted by The Algorithm, whose ONLY goal is to keep us reading, watching, or listening to what ALREADY generates engagement.
Cognitive dissonance is actually your friend here.
A BSOT cuts through the noise by delivering a message so strong, so simple, and so unexpected, a miracle occurs: your audience stops scrolling. They say, “Wait. . . What??t.
Sustained Attention Becomes Allegiance.
Intrigued, they lean in. They start reading, watching, or listening. And Listening? Listening becomes LOYALTY. With the right approach – a compelling, credible story to back up your BSOT, Attention turns into ALLEGIANCE.
What Happens if You Get This Wrong?
Choosing, Calibrating, and most of all, CLAIMING your spot at the top with a BSOT for a very specific target audience can be downright daunting. What if you choose wrong?
What if your message repels some desirable people, prospects, or projects?
There are 2 valid objections we hear from almost every single one of our highly intelligent, creative, and innovative experts, many with decades of mastery under their belt.
Can you guess what they are?
The FEAR: “I’m scared to rule someone out.”
This is by far the most common sentence we hear from every single prospect, student, or client. It’s a very natural fear – what if you choose the wrong target and it ruins everything?.
The CURE: “The Riches are in the RIGHT Niches.’
We build your “Bread and Butter” We say: “Don’t worry about who you’re ruling OUT. Obsess over who you’re ruling IN.” Get your BSOT smack dab center in front of people who can pay, and are willing to pay, and you’ll feel differently about this very soon.
The FEAR: “I don’t want to be limited and bored.”
There’s this funny thing about people who are really smart, talented, and expansive. They do NOT want to be confined to only one target audience, one idea, or one offer all their lives.
The CURE: A BSOT isn’t a cage. It’s a BASKET.
Think about it. Did “Chicken Soup for the Soul” limit Jack Canfield to speaking on nothing but “comforting stories” soup all his life? It did not. But its success did lift him up to a level where he could afford to explore many other ideas.
Meet Your Partner in Truth:
Ellen Melko Moore
Here’s the most important thing to know about me: I know how to translate complex, nuanced, advanced ideas into a simple story that elevates your authority and electrifies your marketplace. I taught both The Classical Rhetoric of Persuasion AND The Power of Pop Culture Influence at the University of Denver – and have been obsessing about the bridge between masterful and marketable ever since. If you’ve been disappointed by brand, marketing, or sales coaching in the past, This Ain’t That. Our work here is to create a BSOT message designed to make waves, make money, and make your audience take action right away. And it has to be in a completed form you can use right away.
“It’s not ‘Everything, Everywhere, All At Once.’
It’s ONE THING, ONE PLACE, ONE RESULT.
And then. . .
ONE THING, Everywhere, All At Once.” – Ellen Melko Moore
The BSOT Message Talk:
Private Sessions with Ellen to create a BSOT talk designed to agitate, excite, and electrify your Most Important Audiences, including presentation materials such as slides, speaker sheets, and podcast guest proposals.
$12,5000
The BSOT Message LinkedIn Strategy:
Private Sessions with Ellen to create your BSOT LinkedIn Profile, Content Strategy, and Messaging for the world’s pickiest audiences. BS “Pray and Spray” automated outreach NOT included.
$12,5000
The Guarantee 3:
You want the world? The whole world? Let’s move from “respected thought leader” to “World class Category Creator.” Our guarantee? 3X the price of admission in your revenue results.
$35,000
More Details
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6 Private Strategy Sessions
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Your “Bread & Butter” Signature Talk
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Custom “Most Lucrative Client” Profile
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Full Competitor Analysis & UVP
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Ready-to-Present Slideshow Deck
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Professional Speaker One-Sheet
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LinkedIn Profile Makeover
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Podcast Outreach Strategy
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